Next Best Action: Maximizing Customer Value
Topics:
AI Conference
ai_marketing
Level: General
Marketing intelligence, boosted by the capabilities of machine learning, guides us towards the Next Best Action. It ensures that every customer interaction is finely tuned for maximum impact. Our journey will take us through the transformation from business metrics, marketing metrics to machine learning pipeline, where data-driven insights become actionable strategies.
Speaker
Sergei Bulaev
Senior Data Scientist at EPAM
•BSc in Strategic Management•MSc in Data Science•6+ years in Data Science•Main areas: Banking & Retail•Senior Data Scientist at EPAM Systems...